FLORENCE FUNDI EMPOWERING WOMEN THROUGH SPORTS

FLORENCE FUNDI EMPOWERING WOMEN THROUGH SPORTS

 Her passion and belief in the power of sports to harness societal transformation honored her serving as a Basketball Referee under the Kenya Basketball Federation and a basketball coach.

Enabling her to be at the forefront in initiating and running programs and initiatives that use basketball as a tool to inspire access to quality education, empower women and leverage sports as a game-changer for societal transformation.



While on campus she served as the captain of the school basketball team for two consecutive years where she was able to work with her teammates to steer outstanding performance and reach the national level of the Kenya Universities Sports Association games.

 She started off volunteering as a basketball referee and coach in Kenyan Basketball Federation games. Since all the games happened in Mombasa and she studied in Taita Taveta County and she couldn’t afford the travel every weekend; her friend (Abigael Kinini) started an ‘uji’ business where they could wake up in the dawns of the day and prepare ‘uji’ to sell to fellow students at Taita Taveta University for breakfast so as to earn an increased revenue to sustain while in school. 

Upon earning the income, she would go and offer her services on a volunteer basis as a basketball referee because this was something that she really loved. “This found me currently being a licensed basketball referee with the Kenya Basketball Federation and also accorded me selection in October 2018 to take part in a FIBA Basketball”. She added.

 Florence Mkang’ondi Fundi, with over five years of experience in community development and sports entrepreneurship. Currently serves as the Youth Governor of Taita Taveta County, and the Deputy Country Director of Africa is Priorities (P & O) Africa in Kenya, where her role is to identify, nurture, share career progression opportunities to build capacity among the youth of Taita Taveta County and Kenya at large; molding and preparing them into becoming transformational leaders of influence in their areas of jurisdiction.

“Through the initiative, I have played the role of a mentor in encouraging them to take up professional careers in sports and challenge the status quo at hand. This vision was born as I was among the few women and youth generally in my community who was able to acquire access to quality education. To top it all, basketball has enabled me to access myriads of opportunities over the years” she explains.

Fundi; founder of the Taitan Hoops, which is a social enterprise that uses basketball as a tool to ensure that her community is accorded access to quality education and economic empowerment. “In 2017 we started off our operations as a Community Based Initiative up until this year, 2019 when we registered as a Social Enterprise”. She added.

“Our operations have been centered on holding basketball camps, tournaments, and fora to ensure the young women and girls to access opportunities for their career progression”. She said.

 At Taitan Hoops, they provide young women and girls with a safe space in a sports approach where they  train them on basketball skills and leadership skills, provide them with sanitary towels, both revision and storybooks together with classroom charts, geometrical sets and also engage them in round table discussions around topics like menstrual health management, Female Genital Mutilation,







 Role of sports in building societies and role of women in societal transformation lead by the acknowledgment that participating in sports can benefit girls and women by building their self-esteem, challenging gender stereotypes, providing opportunities for leadership together with enhancing health and well-being.

Taitan Hoops has witnessed that once the women and girls are provided with the opportunity to participate in sports, they benefit significantly from the economic, emotional, and physical self-determination through life skills, education, promotion of women’s rights, income generation, and for peace and reconciliation. 

 

They are able to develop values of teamwork, collaboration, drive, confidence, and self-esteem. These skills and values easily translate into the workplace and can serve useful once they get into the workplace environment.

 

 In a society and community where the transition rate of girls from primary school to high school and further to the tertiary level is extremely low, where teenage pregnancies and HIV/AIDS records are on the rise and where access to quality education with alarmingly high illiteracy rates among many other challenges result in girls and young women being directly denied progression opportunities.

This is the societal norm in Taita Taveta County, a geographical area that is considered one of the marginalized areas in Kenya. Thus, Taitan Hoops uses basketball to encourage young women and girls to attend school as they make them aware of the opportunities that await them.

 

“The most important thing about Taitan Hoops is that it has ensured championing for sustainable development goals (SDGs 3, 4 and 5) since the young women and girls’ are now able to take an active role in advocating for their own access to quality education because sports has helped them understand that what men can do, they too can do it and even better, indeed a ripple effect has been created”. She added.

 

 Adding that the standards of academic performance of women in her community had immensely improved with the current increase in the transition of the young women and girls from primary school to high school. “This is to say that all the over 200 young women who are our beneficiaries were able to record an improved performance that earned them a place in high school.  Additionally, while at school the women have had increased performance improvement and more of them have now taken up leadership positions as classroom representatives, a role which they have previously shun away from”. She said.

Fundi who is a holder of a Bachelor’s Degree in Commerce has worked to see the current record of increased numbers of women and girls outperforming the young men and boys in school; an achievement which she thought was by far a long stretch. This all proves to her that the journey has just begun and that she would not sit back and watch her fellow community members being denied their basic needs as she sits around and watched.

“The vision of Taitan Hoops is to build a community of leaders through sports, women who will have access to quality education, have a voice to inspire the change that they desire to see, have the courage to dream and the zeal to work until actualization of their dreams to build transformed communities”. She added.

 Inspired by the wise words of the late Nelson Mandela, “Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair. It is more powerful than the government in breaking down racial barriers. It laughs in the face of all kinds of discrimination."

Fundi envisions a society where gender inequality and youth voices will no longer be an issue in need of lobbying and advocacy but that they will be entrenched into governance systems. Her aspiration is to inspire youth and women to realize their potential in creating the change they desire to see. She hopes to inspire a ripple effect of transformed women and youth leaders in her community through access to quality education and opportunities for economic empowerment.

Fundi acknowledges and believes in the innovation, energy, passion, and drive that youth are equipped with for the nation's economic development. Thus, her operations revolve around seeking means of how youth can acquire skills and sustainable means for social entrepreneurship. 

Fundi is currently the Human Resource Officer in the Department of Education and Libraries in the County Government of Taita Taveta, where she works to serve over 960 staff in the Department on a daily basis.

 She was honored to represent Taita Taveta County and Taitan Hoops in the 3rd National Youth Leaders Convention in Nairobi in April 2018. She is also a fellow of the Young African Leadership Initiative Program (YALI) for East and Central African young leaders, a Global Peace Ambassador, a UNITE2030 Ambassador, a Commonwealth Open Source Leader and a scholarship recipient of the UNITE 2030 Summit 2019: Kick Out Discrimination by Chelsea Football Club, WJC and L.A.C.E.S.

 she is also the recipient of the Outstanding Changemaker Award during the Summit and a Finalist in the 2019 Governors Start-up Challenge. She is currently taking part in the inaugural batch of the African Presidential Leadership Program by The President of Egypt H.E. President Abdel Fattah El Sisi in the National Training Academy in Cairo, Egypt.

She has embarked on the journey towards understanding policy making, policy implementation, and policy analysis in order to ensure that policies put in place will promote effective and efficient operations of sports entities for greater impact. 

This zeal led her to gain certification in policy by the British Council in the course of Ideas for a Better World: Leading Change through Policymaking. The determined soul hopes to pursue her Master’s degree in Public Policy and Good Governance in order to broaden her understanding.

The journey has been a great one but according to Fundi, she must say that there has been a number of challenges along the way. Her biggest challenges have been finding the balance between the corporate world and her life at Taitan 
Hoops, financial challenges for running the activities.


“I mean, I vividly remember having to stop operations because I couldn't 
afford to pay transport for myself and the volunteers to go and train 
the team of players and to purchase sports equipment to promote the 
training. One person who really had my back and I live to appreciate him 
is Mr. Antony Ojukwu; the Head Coach of the Kenya Ports Authority (KPA), 
a team who I have had the pleasure to be coached by in the game of
basketball played a mentorship role to me and also helped to provide
Taitan Hoops with basketballs which promoted a successful turn of events 
during the 1st edition of the Taitan Hoops Basketball Camp and beyond” she added.
She lives to appreciate these challenges because they played a big role in 
the steps she has made to date and steps that she believes she is yet to make.

 She has been a member of Rotary International since 2013 where she has served as the International Service Director of the Rotaract Club of Taita Taveta University and the Deputy President of the Rotaract Club of Voi.

 This was an avenue to share with her community through children's home visits to have fun days, street clean-ups as a measure towards environmental conservation, hospital visits, youth professional development programs, women empowerment programs and networking platform with fellow Rotaract members.

“Every moment of the volunteerism gives me so much joy and gives so much meaning to life”. She added.

When I asked her what advice can she give to the youth? She was quick to answer “Take initiative! You are endowed with so many skills and abilities to offer this world. I mean, you all have something special within you that distinguishes you from the rest of the pack. Find your passion and work towards it. If you work your passion, you'll never work a day. For me, passion has been a driving force to get myself out there. Passion is the adrenaline that keeps us going; that keeps us motivated to keep going”.

My family and friends have been my greatest point of support throughout this journey.

 

 

 

 

 

 

 

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